Prior to turning to writing full time in 2009, Peter spent his career in corporate communications in Toronto running agencies handling marketing, advertising, branding, public relations and production of multimedia content, including websites and social media elements. Clients included hundreds of top-ranked businesses of all types and sizes, from McDonald’s, Procter & Gamble, Royal Bank, IBM, Coca-Cola, Harlequin Books, etc., to niche start-ups.
Following education at Upper Canada College (where he wrote and produced two ground breaking feature-length films), his longstanding communications zeal was crystallized while attending Trinity College, University of Toronto, when he joined the campus radio station. This led to stints in on-air production and management at professional radio stations where he sharpened his keen sense of timing, audience response, communications innovation and production efficiency.
Next, he took on creative, production and management roles as Vice President & General Manager at media companies owned by Rogers and Southam. Anticipating an entrepreneurial future, Peter assumed the role of Senior Producer at IBM Canada, thereby broadening his business skills and achieving greater exposure to U.S. and international markets. Following this, he formed his own agency offering full-service corporate communications services.
Peter has been a Guest Lecturer on marketing at Centennial College in Toronto and at the Government of Ontario’s Self Employment Assistance Program (where the students voted him 9 out of 10 for effective teaching). He has served on the Boards of several charities, as well as chairing Boards, and provides pro bono marketing expertise to various not-for-profit groups. He also mentors members of his community who seek writing and communications advice. Peter has volunteered at the Legion on Friday evenings singing with The Midlandaires and has been selected by CESO (Canadian Executive Service Organization) to serve as a Volunteer Advisor, helping to catalyze local economic growth in overseas nations under the theme of Stronger Economies. Better Lives.
Peter is the author of several books, with more on the way, including:
• "Shark Assault: An Amazing Story of Survival" (sharkassault.com)
• "A Guide to Happiness: Why Being Happy Matters" (aguidetohappiness.life)
• "Behind the Seams: The Marilyn Brooks Story" (marilynbrooks.com) - being published spring of 2021
• "Until I Smile at You: The Ruth Lowe Story" (untilismileatyou.com)
• "Ruth's Wonderful Song" (thewonderfulsong.com)
• "For Want of 40 Pounds" (forwantof40pounds.com)
• "Pushing The Boundaries! How To Get More Out Of Life" (pushingtheboundaries.life)
• "Being Happy Matters" (beinghappymatters.life)
• "Icons. Growing Up In The Shadow Of Greatness" (iconsbook.life) coming soon
In his leisure time, Peter enjoys regular visits with his son, two daughters-in-law and his son-in-law. His four granddaughters complete the list. Also part of the festivities is his rescue dog Macy (a lab/shepherd mix). When he's not writing, he delights in Serenity, his engaging rural residence that features over an acre of amazing gardens full of birds, bunnies and butterflies. Here, activities include listening to cool jazz and symphony, singing, films, travel, cooking and spirited conversations with good friends.
Following education at Upper Canada College (where he wrote and produced two ground breaking feature-length films), his longstanding communications zeal was crystallized while attending Trinity College, University of Toronto, when he joined the campus radio station. This led to stints in on-air production and management at professional radio stations where he sharpened his keen sense of timing, audience response, communications innovation and production efficiency.
Next, he took on creative, production and management roles as Vice President & General Manager at media companies owned by Rogers and Southam. Anticipating an entrepreneurial future, Peter assumed the role of Senior Producer at IBM Canada, thereby broadening his business skills and achieving greater exposure to U.S. and international markets. Following this, he formed his own agency offering full-service corporate communications services.
Peter has been a Guest Lecturer on marketing at Centennial College in Toronto and at the Government of Ontario’s Self Employment Assistance Program (where the students voted him 9 out of 10 for effective teaching). He has served on the Boards of several charities, as well as chairing Boards, and provides pro bono marketing expertise to various not-for-profit groups. He also mentors members of his community who seek writing and communications advice. Peter has volunteered at the Legion on Friday evenings singing with The Midlandaires and has been selected by CESO (Canadian Executive Service Organization) to serve as a Volunteer Advisor, helping to catalyze local economic growth in overseas nations under the theme of Stronger Economies. Better Lives.
Peter is the author of several books, with more on the way, including:
• "Shark Assault: An Amazing Story of Survival" (sharkassault.com)
• "A Guide to Happiness: Why Being Happy Matters" (aguidetohappiness.life)
• "Behind the Seams: The Marilyn Brooks Story" (marilynbrooks.com) - being published spring of 2021
• "Until I Smile at You: The Ruth Lowe Story" (untilismileatyou.com)
• "Ruth's Wonderful Song" (thewonderfulsong.com)
• "For Want of 40 Pounds" (forwantof40pounds.com)
• "Pushing The Boundaries! How To Get More Out Of Life" (pushingtheboundaries.life)
• "Being Happy Matters" (beinghappymatters.life)
• "Icons. Growing Up In The Shadow Of Greatness" (iconsbook.life) coming soon
In his leisure time, Peter enjoys regular visits with his son, two daughters-in-law and his son-in-law. His four granddaughters complete the list. Also part of the festivities is his rescue dog Macy (a lab/shepherd mix). When he's not writing, he delights in Serenity, his engaging rural residence that features over an acre of amazing gardens full of birds, bunnies and butterflies. Here, activities include listening to cool jazz and symphony, singing, films, travel, cooking and spirited conversations with good friends.
